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Highlights Women’s Innovative Use of New Technologies Together With Traditional Media & Communication By María Suárez Toro & Margaret Thompson
Creative strategies by women around the world for using new information
technologies (ICTs) by linking them with traditional media and communication
venues were the focus of the KnowHow Conference in Kampala, Uganda, from
July 23-27, 2001.
Subtitled, “A Safari Into the Cross-Cultural World of Women’s
Knowledge Exchange,” the KnowHow conference resulted in a final
declaration that reflected the understanding of many participants that
tackling the digital divide including the gender gap requires not only
strategies and actions regarding ICTs directly, but also strategies that
reflect the social, economic and political conditions of women at the local
level, and that are designed to promote social change.
The Know How Conference was aimed at increasing and improving the visibility of African women's issues, and discussing concerns and progress made in information centers, archives and services. It also served as a venue for the sharing of best practices and for the development of a plan of action with recommendations for generating and sharing information by and with rural women activists. Highlights of Recommendations Women’s Access to ICTs & Media in Conflict Situations
Closing the digital divide is a common goal of many ICT campaigns today, but merely substituting new technologies for traditional communication venues is not necessarily the answer, according to many of the speakers at the KnowHow Conference. The challenge of including indigineous and rural women in particular in online dialogue and debate requires first looking at what media and communications venues are available and used widely among these groups, and then looking at ways that new ICTs may enhance rather than substitute these common venues. Combining oral language, street theatre, Power Point presentations, internet radio broadcasting, community radio stations, CD Roms, newspapers, and other media illustrates that for women the best chance of transforming our situation and social change is not by substituting one for the other but by combining these different forms in creative ways. As stated by Juliana Omale, a reporter for KnowHow GEM, “New technologies can only become relevant for African women if they are interfaced with what already exists.” This was the focus of another recommendation of the KnowHow Declaration:
FIRE Radio Webcasting Workshop Examples of these outreach efforts were evident at the conference with several training workshops, including a radio webcasting workshop by FIRE. This session attracted about 50 people from different countries who learned about how FIRE uses multiplication strategies with Internet radio and traditional radio and other media to enhance the potential of ICTs in broadcasting the perspectives of women worldwide. As part of the workshop, FIRE conducted a live webcast with women from the Democratic Republic of Congo, and also conducted interviews at the FIREPLACE in the CyberCafe with participants at the KnowHow Conference. Participants were highly positive in their evaluations of this Internet
radio workshop, with comments such as, "This is the most amazing thing
I've ever seen in the use of ICTs," and "it was very very inspiring," and
"I was very impressed--I thought it cost millions!"
Need for More Resources & Research
Also presented at the conference was research by Dafne Sabanes Plou and Fatma Alloo of the Association of Progressive Communications (APC) Women's Networking Support Programme (APC-WNSP) using the Gender Evaluation Methodology. This approach is designed to analyze and transform unequal power relations based on gender in the use of ICTs by working with women and their organizations to integrate ICTs in strategic ways to facilitate social change. FIRE is also conducting a large multi-method reception study of its
Internet audience, that includes a quantitative and qualitative survey,
analysis of FIRE webpage statistics, and case studies.
Expanding Women's Voices in Mainstream Media Although women are creating their own media and communication venues through ICTs, a number of sessions at the conference focusing on efforts to bring a gender perspective to mainstream media. The final declaration regarding engendering women's information through mainstream media included a recommendation that:
Access to ICTs for women is not the only issue, but empowerment also
involves women having the means to develop their own content rather than
only having access to existing content. This will help shift the
current linguistic, cultural, gender, racial, political and other imbalances
in content that exist today.
Likewise, Lynn Pugh of IIAV (International Information Center &
Archives of the Women's Movement) of the Netherlands noted in her final
summary of the conference the affirmation by participants that the next
KnowHow conference should deal not only with the How but also with
the What women want to say in terms of content of ICTs.
KnowHow Conference Background The KnowHow Conference was hosted by ISIS-WICCE (Women’s International Cross Cultural Exchange) in Uganda, ISIS International-Manila, and the International Information Center & Archives of the Women’s Movement (IIAV) based in the Netherlands. It was held in conjunction with the 8th International Interdisciplinary Congress on Women, also known as the Women's World Congress 2002, held last July 21 to 26, also in Kampala and organized by the Department of Women and Gender Studies of the Makarere University. FIRE's participation in the KnowHow Conference was made possible by IICO (Interchurch Organization for Development Cooperation), and Sister Fund. |